The strategist behind leaders who define their category
For nearly two decades, my work has had one through line: helping organizations and the people leading them turn what they're exceptional at into something that scales.
My career began inside some of North America's most recognized brands — Joey Restaurant Group and Kit and Ace — where I designed their leadership development programs from the ground up, trained thousands of leaders across the continent, and led new store openings with the mandate of building leadership teams that could deliver on the highest organizational standards from day one. That work earned an international PRISM Award from the ICF — a global recognition for organizations demonstrating excellence in coaching culture.
That work led me to found a leadership development consultancy focused on a specific problem: brilliant executives and managers who couldn't transfer what made them exceptional to the teams and organizations around them. The methodology I developed to solve that problem shaped the direction of brands like Aritzia, Pan Pacific Hotels, Daiya, and Vega.
What I learned across all of it is that the most expensive thing a business can have is expertise that only lives in one person's head. It caps growth, creates dependency, and eventually becomes the ceiling the whole organization bumps against — whether that person is a senior leader, a founder, or the expert the entire business is built around.
Today I work with coaches, consultants, and founders who are ready to solve that problem at their level — extracting what they know, structuring it into IP that's teachable and repeatable, and building the kind of methodology that delivers results whether they're in the room or not.
I'm known for:
Seeing the full picture — identifying both the gaps and the opportunities you can't see from inside your business.
Distilling your expertise into scalable IP so your frameworks and methodologies become the standard in your space.
Building the infrastructure that lets your business grow without you becoming the bottleneck.
"Whether you're a coach, consultant, or founder scaling across locations and teams — if your best thinking and methods still live inside your head, you become the bottleneck your business can't grow past. If you're ready to change that, let's talk."
Discover How We Can Work Together →
Working with Kristin over the past 6 months has been a gift to our partnership as co-founders and to our business growth. She was able to toggle between being a thought partner in strategic business decisions and supporting us in leaning into vulnerable conversations which effectively have made us stronger. The clarity we have gained through our sessions with Kristin have been invaluable - thank you!
Sonja Foley - Co-Founder Maturn
I work with coaches, consultants, and founders who have already built a business that works and are now ready to scale what works without losing what makes it exceptional. My clients aren't starting from scratch. They're sitting on years of hard-won expertise that isn't yet structured, systematized, or positioned to grow beyond them.
Who I help.
How we do this.
Every engagement is built around one core problem: turning what you know into something that scales. Depending on where you are and where you're going, that means codifying your expertise into ownable frameworks through the Codify Your Brilliance™ Framework, building the business architecture to support your next level of growth through the Category of One™ Blueprint, or developing the leadership capacity to lead at the level your business demands.
Ways we work.
Legacy Builders — A high-touch mastermind for established coaches, consultants, and industry experts scaling their IP into legacy-level businesses.
1:1 Mentorship, Advisory & Immersions — Private strategic partnership for founders and leaders who want direct, focused access.
Co-Founder Coaching — For founding teams navigating growth, alignment, and the transition from startup to scalable business.
Strategic Projects — Custom engagements for organizations and brands looking to codify their culture, methodology, or leadership frameworks across teams and locations.
I've hired Kristin for 2 Immersions now, and I always leave feeling that I have invested in myself and my business in ways that positively and tangibly improve the work I do for my clients. Kristin is able to critique work product in a way that is valuable and empowering (and improves client outcomes) and is gifted in helping to call out your strategic positioning (which is often hard to see for ourselves!). I highly recommend Kristin as a business coach if you're someone who cares about putting powerful work into the world, in a way that aligns with your authentic self.
Megan McAllister - Leadership Coach & HR Consultant
