About
The strategist behind leaders who define their category
The most expensive thing a business can have is expertise that only lives in one person's head.
Twenty years
Inside one problem.
My career began inside some of North America's most recognized brands — Joey Restaurant Group and Kit and Ace — where I designed their leadership development programs from the ground up, trained thousands of leaders across the continent, and led new store openings with the mandate of building teams that could deliver on the highest standards from day one.
That work led me to found a leadership development consultancy focused on a specific problem: brilliant executives and managers who couldn't transfer what made them exceptional to the teams around them. The methodology I developed shaped the direction of brands like Aritzia, Pan Pacific Hotels, Daiya and Vega.
I saw it everywhere, in every size of business. It caps growth, creates dependency, and eventually becomes the ceiling the whole organization bumps against.
Developing leaders across corporate, startup and founder-led businesses
In the organization where I led the training and development function
Award for the enterprise-wide coaching culture I built and rolled out
In client revenue from offers built on codified methodology
Trusted to develop leaders at
Aritzia · Joey Restaurant Group · OEB · Herschel Supply Co. · Pan Pacific Hotels · Vega · Saje · Kit and Ace · DUER · Thinkific · Tap & Barrel · Daiya · Spud
Who I help.
Coaches, consultants and founders who already have a business that works. You're not starting out. You have years of hard-won judgment and a business that runs on it, and none of it is written down in a form anyone else can use. Not your team, not your marketing, not your certification.
How we do this.
We find the method underneath your work. Not the one you'd invent on a whiteboard, the one you already run and have never had to explain. We name it, structure it, and build the offer around it. Then we make it simple to sell, and simple for someone other than you to deliver.
01
The offer
Built around your signature method, so you can scale your IP without compromising the client experience or the results.
02
Positioning and packaging
Clear language for what you do, how you do it, and why it's the only real choice for your perfect-fit clients.
03
Expert selling
The psychology and the strategy to sell high-ticket offers like the expert you already are.
Ways we work.
Category of One
Build the method and the signature offer you become known for.
Learn moreLegacy Builders
A strategic partnership and mastermind for established experts building a body of work into a business they become known for.
Learn more1:1 Advisory and Intensives
Private and customized strategy and coaching engagements.
Learn moreSpecial Projects
Codifying methodology, training or leadership frameworks across teams and locations.
Learn moreWhen I started working with Kristin, I knew I was excellent at what I do, but I didn't have the clarity or confidence to articulate my process or message. In a short time, Kristin took my life's work and helped me craft a clear, scalable system with messaging that resonated deeply.
Bunny Young, Speaker, Coach, Serial Entrepreneur
I've hired Kristin for 2 Immersions now, and I always leave feeling that I have invested in myself and my business in ways that tangibly improve the work I do for my clients. She is gifted in helping to call out your strategic positioning, which is often hard to see for ourselves.
Megan McAllister, Leadership Coach & HR Consultant